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Welcome to a New Standard in Socks

Unrivalled comfort & durability

No Ordinary Sock - because not all cottons are created equal

Made under exclusive license using premium Supima® cotton from Arizona, USA.

Supima® is no ordinary cotton.

Representing less than 1% of cotton grown worldwide, this unique fiber is renowned for it's strength and softness, being the cotton of choice for brands such as Levis and Banana Republic.

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Style Spotlight


Engineered arch support system providing optimum fit and support, along with our unique blister tab.Our terry sole pr...

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A no show look you can truly rely on. Our knit in support and arch band contours around the foot give you a locked-in...

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Designed and optimised with all day comfort front of mind, our classic calf socks are an essential item for any good ...

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More than just socks - every purchase makes a difference

We are a proudly New Zealand owned and operated business and giving back to our communities and local causes is close to our hearts.