Delivering unrivaled Comfort & Durability because not all cottons are created equal.
All of our socks are made using Supima cotton; Supima is a true luxury material.
It is a rare variety that represents less than 1% of cotton grown in the world.
And Beyond is an exclusive officially licensed brand of the Supima organisation and we are proud to say we are the first brand in New Zealand with this license. We have worked closely with the organisation in Arizona, USA to ensure the quality we bring you is nothing but the best.
Supima cotton is known for its natural softness, as well as its strength and lasting colour, being the cotton of choice for brands such as Levis and Banana Republic.
The extra length creates softer, finer fabrics that have a more supple drape. The length also creates a cleaner, more lustrous fabric surface that is less prone to pilling. Supima’s strength and durability increases product longevity. It also provides performance finishes such as non-wrinkle and anti-microbial which make Supima a natural, high performance luxury fiber.
Supima cotton is grown at the highest environmental standards in the world; growers are in the vanguard of innovation using the more technologically advanced agricultural processes available and setting the environmental and ethical standards for cotton around the world!