We work with our customers and communities to do more with everyday essentials. 

We do this by providing financial support and promotion to important causes and charities within the community.

This is done through making premium essentials, starting with the most comfortable socks you’ve ever worn.

10% of our profits are donated to support families impacted by child cancer. We do this through our partnership with the Child Cancer Foundation in New Zealand.

The foundation was established over 40 years ago and sets about providing support to families through five main areas;

- Building resilience
- Emotional well-being
- Practical support
- Social Connection
- Moving forward

We are incredibly proud to support the great work they do and to help them continue to maximise their impact and support.

We would love to hear about the other causes and charities which are important to you - let us know here.